Web design · Creative direction
Not another template.A presence of your own.
I design and build websites for brands that need to look as good as they work: clear strategy, visual direction with character, and every decision focused on turning attention into trust.
Slow EmberHospitality · Digital direction
HighlineReal estate · Conversion
NortiaSaaS · Product experience
03 visual systems, one obsession with detail.
Four concepts. No repeated formula.
Self-initiated studies exploring how strategy becomes a distinct visual experience. Every case responds to a specific sector, audience, and business action.
Plant-forward restaurant · Digital menu & reservations
Slow Ember
Turning the ritual of fire into bookings and memorable occasions.
Residential real estate · Lead-generation website
Highline
Digital architecture designed to sell a way of living.
Specialty coffee · Product e-commerce
Loma Café
Origin, product, and traceability without sacrificing desire.
Scheduling SaaS · Product and conversion website
Nortia
A faster, clearer product story built around trial conversion.
View all 12 projects, by sector ↗
Transparency: these are self-initiated concept studies, created end to end to demonstrate research, strategy, content, visual direction, and web development.
About these projects: all ten brands are fictional, developed as complete case studies — sector research, strategy, bilingual content, visual direction, and build — to show real range without exposing confidential client work. The process is exactly what a real client receives.
Design judgment, not just software
By profession, I am an audiovisual producer and photographer. I learned to communicate through framing, rhythm, light, hierarchy, and emotion — to understand not only whether an image looks good, but what it makes someone notice, feel, and remember.
That visual training shapes how I approach graphic design, UI design, and the web. Where a purely technical process can lose sight of composition and meaning, I begin with the complete experience: what the business needs to communicate, how every element relates to the next, and what action the visitor should be able to take without friction.
Today I combine aesthetic judgment, visual storytelling, interface structure, and technical execution to build websites that are expressive, clear, fast, and functional — sites that turn attention into a concrete action.
You're not buying software. You're buying the judgment to decide what your site should say, how it should look, and whether it will actually do its job.
What I build
Every project is scoped around its goal, content, and actual business complexity. After an initial conversation, you receive a clear scope, timeline, and investment.
Strategic Landing Page
From $900One focused page built around a single goal — bookings, inquiries, or sign-ups. Right for a business that needs one thing to work really well.
Custom Corporate Website
From $1,500A multi-page site — home, about, services, contact, and more — built to represent an established business with the credibility it's earned offline.
Online Store
From $1,800A store built on a reliable, standard e-commerce platform for a defined product catalog — not bespoke software.
Ongoing Care Plan
From $80/moMonthly content updates, backups, uptime checks, and support — scoped to how much your site actually needs.
Brand Direction & Custom Website
From $2,800For businesses that need a visual identity of their own, not just pages — a complete brand system (visual direction, tone, structure) built from the ground up. This is the level of work behind cases like Ashworth & Vale in the portfolio.
Also available, scoped precisely
Setup and basic administration of business email accounts on your domain.
Content updates, backups, uptime checks, and ongoing support.
A regular summary of traffic, inquiries, overall performance, and what was done.
Initial setup (titles, descriptions, structure) and ongoing basic optimization — a foundation for organic visibility, not a guarantee of rankings.
Status reviews, updates, and security best practices — not a security audit or a guarantee.
Clear specialization: I focus on brand websites, strategic landing pages, and stores with a defined scope. When a project needs custom software or complex integrations, I assemble the right team or recommend the right specialist.
How we'll work together
Discovery conversation
We talk through your business, your customers, your goals, and what's currently getting in the way. No commitment — it's the foundation for everything else.
Strategy & structure
We define what the site needs to communicate, its pages, the visitor's path through it, and the calls to action that matter.
Visual direction
I translate your brand's personality into a clear, professional visual proposal — before a single page gets built. If you're not sure what style you're after, we use my visual direction tool to turn loose ideas ("something elegant, modern") into a concrete brief.
Build & review
I build the site, test every function, and iterate with you until you are 100% satisfied with the agreed result. The work does not end —and nothing goes live— until you approve it.
Launch & ongoing support
We set up domain, email, and analytics — then maintain and improve the site based on what actually happens once it's live.
Tell me about your business
Four quick steps give me enough context to understand the opportunity before our first conversation. I reply within 1–2 business days.
Prefer an open email? [email protected]
I work with a limited number of clients at a time, so every project gets real attention.