Stop guessing on social media. Start running a strategy.
A four-week live cohort for small-business owners, taught by someone who's spent seven years doing this work for real businesses — not a marketing "guru" course.
Built for business owners who are done posting without a plan
If you're running your own social media with no clear strategy — posting when you remember to, guessing what works, never quite sure it's paying off — this cohort is built for you. Over four weeks, live, you'll build an actual strategy for your specific business, not a generic template.
Who this is for
- You run a small business and manage your own marketing (or want to)
- You can commit to four weeks of live classes and real homework
- You want a plan you understand, not a black box someone else runs for you
Who should hold off
- You're looking for a passive course you can binge whenever — this is live and cohort-paced
- You need results in days, not weeks — real strategy takes the full four weeks to build properly
Four weeks, live, applied to your actual business
Every week you work on your own business — not a hypothetical case study.
Foundations & Audience
Where your customers actually are, and why "being everywhere" is the wrong goal.
A Strategy You Can Run Yourself
A content and posting plan sized to your real time and resources — no agency, no ghostwriter required.
Content That Does Its Job
Building a system for content that supports your actual goals (bookings, sales, inquiries) instead of just "engagement."
Measuring & Adjusting
How to tell what's working, what to drop, and how to keep improving after the cohort ends.
Taught by someone who's actually done this
Jordan Ellery (example) · 7 years advising small businesses on social strategy · Instructor, Cohorts 1-3
For seven years, Jordan Ellery worked directly with small businesses on their social media strategy — not agency theory, actual accounts with actual budgets and actual owners short on time. This course is that experience, condensed into four weeks. The first two cohorts sold out entirely through word of mouth, before a single ad was ever run.
(Instructor name, photo, and cohort figures are illustrative examples for this portfolio demo.)
"I built this course to be the exact thing I wish someone had handed me seven years ago — a plan, not a pile of tips."
What past cohort members say (illustrative examples)
"I'd been posting for two years with no plan. By week three I finally understood why nothing was landing — and how to fix it."R.K., Cohort 2 example
"The weekly feedback made the difference. Generic advice never worked for my business; this was built around it."T.N., Cohort 1 example
"Worth clearing my calendar for. Four weeks, and I finally have a strategy I actually run myself."D.O., Cohort 2 example
Try week one. If it's not right, get your money back.
Complete week one of Cohort 3. If you don't think this is the right fit for your business, tell us within 7 days of your first live session and we'll refund you in full — no long forms, no runaround. We'd rather you enroll with confidence than talk yourself out of something that could help your business.
Seats are capped at 30 — on purpose.
A smaller cohort means feedback that's actually personal. Once seats are gone, they're gone until the next launch.
14 of 30seats remaining (simulated counter — demo feature)
Frequently asked questions
How much time does this actually take each week?
Two live sessions per week (roughly 90 minutes each), plus 2-3 hours applying the work to your own business. It's a real commitment, not a casual watch-when-you-feel-like-it course.
What if I have to miss a live session?
Every session is recorded and yours to keep. You'll still get personalized feedback that week even if you can't attend live.
Do I need any marketing experience already?
No. The course is built for business owners managing their own marketing, not marketers. We start from where you actually are.
What happens when seats sell out?
Enrollment closes for Cohort 3 and reopens for the next cohort launch. We don't run a waitlist workaround to squeeze in extra seats — the cap is real.
What does the money-back guarantee actually cover?
Complete week one; if it's not the right fit, request a refund within 7 days of your first live session for a full refund.
Is this a recorded course or actually live?
Actually live — 8 live sessions across four weeks, plus weekly personalized feedback. Recordings are a backup, not the format.